Sunday , May 1 2016

Snapchat Delivers 10 Billion Video Views Daily: This Week in Social Media

Snapchat Delivers 10 Billion Video Views Daily: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Snapchat Now Serves 10 Billion Daily Video Views: “Now users are watching 10 billion videos a day on [...]

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- Your Guide to the Social Media Jungle

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Tips on Building and Maintaining a Great Relationship with Readers

Tips on Building and Maintaining a Great Relationship with Readers

This is a guest contribution from Dan Goss. When it comes to blogging, nothing is more important than your readership – if you’re publishing the best content in the world with no-one to read it, you quickly get into a Zen-style conundrum. If a tree falls in the forest and no-one ...more

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Online Marketing News: Short Attention Spans, Google Feed Rules, Starbucks Emojis

Online Marketing News: Short Attention Spans, Google Feed Rules, Starbucks Emojis

shortening human attention span

shortening human attention span

The Shortening Human Attention Span (And What it Means for Marketers) [Infographic]
Down from 12 seconds in 2000, the average human attention span is now 8.25 seconds. That leaves marketers with very little time to make a meaningful impression. But, don't sweat it too much. This infographic has some solid tips on how to capture and hold the attention of your audience, like using clear and brief messaging and telling your audience a story. Social Media Today

Google adds Merchant Center Feed Rules to make formatting shopping feeds easier
For a long time, Google shopping feeds have been a bump in the road for digital advertisers. So much so that there's a whole industry dedicated to helping advertisers manage their shopping feeds. On Tuesday, Google announced a new feature in the Merchant Center -- Merchant Center Feed Rules, that will help advertisers fix errors themselves in a simple way. Search Engine Land

Starbucks launched its own keyboard app so you can text emojis of unicorns drinking coffee
Starbucks is now allowing users to send unicorn and coffee emojis to their contacts. That's it folks, the world is complete. The app was released under a partnership with Snaps Media, and is Starbucks' first consumer app that is focused on entertaining their audience. What could this mean for other brands? I'm willing to bet we'll see more custom emoji keyboards in the near future. TechCrunch

Facebook’s mobile ad revenue grew by 76% to $4.26 billion in Q1 2016
Facebook reportedly grew revenue in Q1 of 2016, which is a contrast to reports issued by Twitter and Apple with revenue reportedly being less than expected. Not only is mobile ad revenue up, but Facebook's daily audience grew by 16%, with money made from each audience member increasing by 33%. This post is full of useful information from that report, and some highly entertaining gifs to boot. Marketing Land

64% of enterprise marketers DON'T have a documented content marketing strategy

Twitter Q1 2016 Revenue Falls Short of Analysts’ Projections
Twitter reported that while revenue was up 36% YOY for Q1, the $595 million fell short of analysts predictions. According to SocialTimes, "Twitter reported a GAAP (generally accepted accounting principles) net loss of $80 million, or 12 cents per share, less than one-half the company’s net loss in the first quarter of 2015." SocialTimes

Marketers Choose Responsive Email Templates Over Fluid Hybrid Design
New research shows that marketing professionals worldwide are overwhelmingly choosing to use responsive email templates (56.9%) over fluid hybrid design (7.9%). Interestingly, 19.9% are using both types of templates, and 15.2% aren't using either. Designing for mobile first may sound like a trendy marketing idea, but smart marketers know that if your emails don't look great on mobile, they aren't nearly as effective. eMarketer

What were your top online marketing news stories this week?

I'll be back next week with more online marketing news! In the meantime, send your thoughts and ideas to me @Tiffani_Allen or @toprank!

The post Online Marketing News: Short Attention Spans, Google Feed Rules, Starbucks Emojis appeared first on Online Marketing Blog - TopRank®.

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Google AMP: What Bloggers Need to Know

Google AMP: What Bloggers Need to Know

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Have you heard of Google AMP? Want to know how it will impact your blog? To discover more about Google AMP and the future of blogging, I interview Leslie Samuel. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers [...]

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- Your Guide to the Social Media Jungle

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How a GREAT Marketer Befriends an Influencer

How a GREAT Marketer Befriends an Influencer

Have you ever watched a reality competition? You know, one of those Survivor-style shows that puts strangers in a stressful situation to battle for a last-person-standing prize? Don’t be ashamed if you have. I’m a pop culture snob, but still found myself transfixed by ten seasons of America’s Next Top Model. On that show, amidst [...]

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How to Repurpose Content From the Hottest Social Networks

How to Repurpose Content From the Hottest Social Networks

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Are you creating content on Snapchat, Blab, Vine, Periscope, or Facebook Live? Want to reuse that content on other social channels? Whether it’s a live broadcast on Facebook, a quick snap on Snapchat, or short audio from Anchor, you can save and download your social content and share it across all of your profiles. In [...]

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- Your Guide to the Social Media Jungle

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Case Study: How One Trick Can Help You Gain 200+ Links from Badass Sites

Case Study: How One Trick Can Help You Gain 200+ Links from Badass Sites

This is a guest contribution from Emily Johnson. Do you consider all specifics of your content and audience when it comes to promotion? The thing is, entertaining content and useful content are far from the same. When your niche is popular and loved by millions, you have no problems with ...more

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7 Ways to Step Up Your Email Marketing Game in 2016

7 Ways to Step Up Your Email Marketing Game in 2016

Email marketing is a great, cost-effective way to engage prospective customers and nurture relationships with current customers. And email is actually welcomed by consumers. In fact, recent research has found that a whopping 91% of Americans say they want to receive promo emails. But let’s face it. With email being one of the most common [...]

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How to Use the Pinterest Bulk Editor to Create Promoted Pins

How to Use the Pinterest Bulk Editor to Create Promoted Pins

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Looking for a faster way to create promoted pins on Pinterest? Have you tried the Pinterest bulk editor tool? Pinterest’s bulk editor tool makes it easier to create and edit promoted pins and optimize multiple promoted pins at one time. In this article you’ll discover how to create promoted pins in less time with Pinterest’s [...]

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- Your Guide to the Social Media Jungle

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5 “Research-Backed” Ways to Earn More Social Traction for Your Blog

5 “Research-Backed” Ways to Earn More Social Traction for Your Blog

This is a guest contribution from Ashlea Green. Whether you’re a professional blogger or just getting started, gaining social traction for your posts is one of the most crucial tactics for getting your blog noticed and read. Hence the coined expression “content is fire, and social media is gasoline.” The majority ...more

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