When I woke up on Monday morning, I was sad. The only thing I can think to compare it to is taking an amazing vacation in a warm sunny spot, and getting back home to blistery weather and cloudy skies. I had just spent a week with some of my amazing team members at the [...]Read More »
Marketing departments typically have unlimited resources, astronomical budgets and more hours in the day than your average person. Wait, that doesn’t sound right. If the statement above sounds right to you, congratulations! For the rest of us trying to find a way to do more (quality and quantity) with less, this is a topic that [...]
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By ProBlogger Advertising Expert Alita Harvey-Rodriguez of MilkIt Academy. It’s a tough world out there for bloggers. You all have incredible engaging content that your readers love, yet almost everyone expects something for free. You probably know that your content is more valuable than you’re paid or compensated for but justifying ...more
The post New Challenges for Advertisers & Why Bloggers and Influencers Will Be Their New Best Friend appeared first on ProBlogger.
True to form, LinkedIn’s Jason Miller rocked his presentation at the MarketingProf’s B2B Marketing forum by opening up with some inspirational words from The Clash: If you don’t like the world, then change it.” As Jason shared, the Clash changed the world, and so can today’s B2B marketers. But they’re facing some interesting challenges such [...]Read More »
Do you use LinkedIn to find new customers and clients? Want to get more value from LinkedIn? LinkedIn is a great platform to find and connect with potential partners, customers, and clients. In this article, you’ll discover how to use LinkedIn to find your target prospects. #1: Create a Buyer Persona A prospect is anyone [...]
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- Your Guide to the Social Media Jungle
At last week’s MarketingProfs B2B Marketing Forum, Andrew Davis had the crowd roaring with laughter as he impersonated a marketer with a fresh piece of content. “Let’s put it on the blog!” he exclaimed. “Let’s put it on Facebook! And Twitter! And Pinterest! And Flickr! And Google+, for the two people still using it.” It [...]
The post Can Marketers Really Generate Sales on Social Media? appeared first on Online Marketing Blog - TopRank®.Read More »
“Do you want to be creative?” Jay Acunzo, founder, host and writer of Unthinkable.fm, asked marketers this question as he kicked off his session Unthinkable: Content Creativity For The Hopelessly Uncreative at MarketingProf’s B2B Marketing Forum last week in Boston. Acunzo acknowledged the question was a bit silly. It’s like asking if you want more [...]
The post 6 Truth Bombs Every B2B Marketer Needs to Hear About Creativity appeared first on Online Marketing Blog - TopRank®.Read More »
By Rachel Corbett of podschool.com.au. Podcasting is a great way to get your message out into the world but it’s also hard work. For every show that’s listened to by millions of people, there are hundreds with an audience consisting of the host and his or her mum. So before you ...more
The post 5 Questions You Should Ask Yourself Before Starting a Podcast appeared first on ProBlogger.
Unfortunately, marketing is often seen as a cost center within many B2B organizations. Whenever it comes time to cut budgets, you know that marketing is the first to take a hit. But what if there was a way to not only take a lead generation approach to content marketing, but also generate actual revenue in [...]
The post Learn How to Turn Your B2B Content Marketing Into A Profit Center appeared first on Online Marketing Blog - TopRank®.Read More »
Do you need to connect with other businesses on Facebook? Wondering how other brands make Facebook work for them? In this article, you’ll discover how top B2Bs use Facebook to reach and create relationships with business prospects. #1: Support Expert Positioning With Visuals Facebook is largely a visual social network. In fact, posts with images [...]Read More »