Friday , February 24 2017

Online Marketing News: Mobile Email Stats, YouTube Kills 30-Second Ads and Execs on IoT


Your Guide to Email-Open Statistics on Mobiles [Infographic]
Well over half of all email users are opening their email on mobile devices. It's important that marketing emails are mobile friendly, because although a majority of emails are being opened on mobile, most conversions are coming from desktop. MarketingProfs

YouTube Kills 30-Second Unskippable Mobile Ads for Shorter and More Interactive Formats
Beginning on January 1, 2018, YouTube will kill the unskippable 30-second ads users see on mobile videos. Brands can still buy 20-second and 6-second bumper ads. YouTube has reportedly made this change as part of their 'commitment to providing better ad experience'. AdWeek

73% Of Execs See Internet Of Things Impact On Business
A recent study showed that 73% of business executives said the Internet of Things had at least some impact on their business, while 21% said it has a major impact. However, there are a number of obstacles in the way - high cost of investment, concerns about security and regulation among others. MediaPost

Reports: Digital, especially mobile, driving trillions in offline retail spending
Digital media contributed to a reported $1.26 trillion in local retail sales in 2016, according to a recent report from Forrester. This is a large section of the overall $4.5 trillion local retail sales last year. Forrester predicts that in 2021, mobile devices will influence $1.4 trillion in local retail sales. MarketingLand

Google to sunset Google Site Search by end of 2017
Search Engine Land reports: "Google has confirmed with Search Engine Land that they are discontinuing support for the Google Site Search product. Google said they are directing those consumers to either the ad-powered product named free custom search engine or the new cloud search product." Search Engine Land

Google fights online trolls with new tool
The Washington Post reports: On Thursday, [Google] publicly released an artificial intelligence tool, called Perspective, that scans online content and rates how “toxic” it is based on ratings by thousands of people." That 'toxicity score' will help users determine whether or not they want to participate in the conversation. The Washington Post

On Snapchat’s Ad Performance, in Comparison to Industry Benchmarks
A recent report was published that showed around 69% of SnapChat users either always or often skip ads. That figure increases to 80% among their top audience - 18 to 24-year-olds. But those numbers are far less shocking when compared to other media giants like YouTube and Facebook. Social Media Today

Google Reduces Star Rating Threshold: Why Businesses Should Take Notice
Google has lowered the threshold of reviews it takes for your 'stars' to show up next to your company's business listings from five reviews to one. To combat the potential negative effects of one bad review, Search Engine Journal has a few tips, like following up with an email, and asking your customers for reviews. Search Engine Journal

What were your top online marketing news stories this week?

We'll be back next week with more online marketing news stories! Have something to share? Tweet it to @toprank or share in the comments.

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Video Blogging: How to Create Consistent YouTube Content

Do you create videos to promote your business? Have you considered starting a regular video blog? To explore vlogging, I interview Amy Schmittauer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with [...]

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- Your Guide to the Social Media Jungle

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The QuickStart Guide to Using Google Search Console to Increase SEO Visibility

There are many powerful SEO tools in today’s marketing world. Most SEO tools can be highly beneficial, but often come with a cost associated with it. However, there are some tools that smart marketers can leverage to assist with the variety of tasks needed on a given day. One tool that smart marketers can leverage [...]

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3 Ways to Find Prospects Using Twitter

Need more leads and prospects? Looking for creative ways to generate leads with Twitter? Because Twitter is discontinuing lead generation cards, now is the time to put new lead funnel techniques in place. In this article, you’ll discover three ways to find your next customers on Twitter. #1: Automate a Search Funnel to Find People Who Tweet [...]

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- Your Guide to the Social Media Jungle

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Tips for Pitching to Potential Podcast Guests

This is a guest contribution from Karly Nimmo. As a podcaster, I’m inundated with requests and pitches from people who are looking for some free PR. As a podcaster, I’m totally down with receiving these requests and pitches.  I love to hear from people who have something of value to ...more

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Three Crucial Truths for Engaging Your Audience on Mobile

My eight-year-old son recently asked me why the icons for “phone” look so weird. None of these images look like a phone to him:           Smartphones have already killed payphones and landlines. Now they’re poised to do the same to desktops and laptops. Google is already reporting more mobile searches than [...]

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3 Creative Ways to Use Live Video for Business

Want to add live video to your marketing plan? Wondering how live streaming can increase customer loyalty and engagement? Live video helps you stand out from the competition by making your marketing interactive. In this article, you’ll discover three creative ways to use live video in your social media marketing. #1: Create That Black Friday [...]

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- Your Guide to the Social Media Jungle

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7 Essential Negotiation Skills for Bloggers and Marketers

Simply muttering the word “negotiation” can strike fear into many bloggers and marketers. Negotiation may even evoke as much fear, anxiety, and stress as public speaking. “Fear in negotiations arises in a variety of circumstances,” the authors of Emotions in Negotiation explain. “If we face an aggressive opponent, if we bargain ...more

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5 Ways to Level Up Your Content Marketing Maturity

Large or small. Growing or dwindling resources. New or experienced in the content marketing realm. Every organization is at a different stage in their content marketing maturity, looking for innovative and even practical ways to bring their efforts to the next level. But as the old adage goes, you have to walk before you run—and [...]

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How to Verify a Facebook Page for a Local Business

Is your local business on Facebook? Wondering how to make your Facebook page official? Verifying a local business page adds a layer of legitimacy to your presence and can help customers feel more confident when they engage with you on Facebook. In this article, you’ll discover how to get your local Facebook page verified. Benefits [...]

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- Your Guide to the Social Media Jungle

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