Unless you want your emails to end up in your readers’ SPAM or JUNK folder, you need to do this. While once optional, as of today, we are recommending that everyone purchase a custom domain with email. Here’s why… Email providers like Gmail, Yahoo, and AOL are starting to implement strong DMARC policies (see below). What […]
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Enables Continuous Live Video Support and Geogating: “Facebook will now allow non-stop, long-form broadcasting.” TechCrunch reports that the [...]
Content Marketing Measurement: 29 Essential Metrics [Infographic]
Knowing whether or not your content marketing is working is one of the biggest challenges that content marketers face. But you don't have to face that scary challenge alone. Curata has compiled 29 important metrics to help content marketers measure the success of their content marketing, and they're more than just top level. Curata
New Twitter Update Coming: How Marketers Will Soon Be Able to Maximize All 140 Characters
Fellow marketers, it's finally happening! Twitter is leaving brevity in the rear view. OK -- maybe not completely, you still only have 140 characters, but that count will officially no longer include images or links. The changes will be taking place over the next few months, according to the Twittersphere. There are a good amount of things that will no longer rack up your character count: Usernames, quoted tweets, photos and other media attachments. Buffer
Snickers 'Hungerithm' Sets the Candy's In-Store Price Based on the Internet's Mood
Is this marketing news? I certainly think so. Snickers is taking sentiment analysis, real-time marketing, and personalization to a new level. The candy bar company is integrating all of these fun new technologies, in Australia only for now, and tieing it in with their existing 'you're not you when you're hungry' messaging. The hangrier the interwebs get, the lower the price of a Snickers bar. This is an awesome example of what's yet to come for integrated marketing campaigns, get ready! Adweek
Major Google Analytics and AdWords changes [@SmartInsights Alert]
On May 24th, Google hosted their annual Performance Summit. There, they announced a litany of changes to both AdWords and Analytics. Notably, the aforementioned redesign of AdWords, making it a more visually engaging platform that conforms with other Google branded experiences. Other changes include expanding text ads, including expanding headlines to two, 30 character rows vs. one, 25 character row and increasing the description line to 80 characters. Smart Insights
Facebook Is Shutting Down Its Desktop-Based Ad Retargeting Exchange
In a continued effort to push online advertisers to their mobile-first advertising platforms, Facebook announced that it's shutting down it's desktop-based ad retargeting exchange. Mobile now accounts for a whopping 82% of the company's overall revenue, so the move seems only natural for the social media giant. Will other platforms follow suit? Adweek
More must be done to educate brands on online ad rules, says ASA
According to Marketing Week, "The ASA believes that despite a fall in the number of complaints about ads by the public “more needs to be done” to educate brands about their obligations when it comes to online advertising.Figures published today (26 May) by the Advertising Standards Authority (ASA) show that the number of online ads investigated by the body is more than double the total for TV – the second most complained about medium. Some 8,633 online ads were subject to investigations, while the number for TV ads was 3,920." The ASA has admitted that the regulatory body needs to do more to ensure that brands understand their obligations under the CAP Code, regardless of medium. Marketing Week
Twitter Disbands Commerce Team, Ceases Product Development On “Buy” Button
The team that's responsible for Twitter's 'buy' button is reportedly disbanded. BuzzFeed reported A number of members of Twitter’s roughly 25-person commerce team have left the company, and those who remain now largely work on two separate product teams: customer service and dynamic product ads. Customer service may one day include a commerce element (think: a buy button inserted by a company into a direct message), but Twitter has not announced any such plans to date." BuzzFeed
What were your top online marketing news stories this week?
Have something to add? A funny joke for me to butcher in next week's YouTube video? Sent it my way on Twitter @Tiffani_Allen or @toprank! Curious about my co-anchor Josh? Visit him @NiteWrites. I'll be back next week with more online marketing news!
Do you use Instagram to showcase your business? Have you heard about the new algorithm and other changes? Sue B. Zimmerman joins us to explore the latest Instagram updates. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and [...]
I love infographics as a marketing tool, don’t you? They can convey a huge amount of information in a compact form. It’s an easy way to hit the highlights of your chosen topic without losing the reader to text fatigue. 90% of information transmitted to the brain is visual, so it makes sense that infographics [...]
Do you need to create content on the go? Looking for mobile apps to help? A number of mobile apps let you create professional-looking images, animations, and video using only your mobile device. In this article, you’ll discover six mobile apps to create content for your social media profiles. All apps mentioned are available for [...]
Note: this episode can be listened to in the player above or on iTunes or Stitcher
Seven Ways to Find Time to Create Your Blog’s First Product
Today I am talking about the topic of juggling priorities and finding time to do the work we need to get done.
In our last newsletter, I asked two simple questions. What is your dream, and what is your biggest challenge?
The recurring theme of the replies is that for many bloggers a lack of time is an issue. It’s about juggling priorities. There was also tension around the topic of monetizing blogs.
One of the emails I received was from Bradley. He writes:
“I’ve been building an audience on my blog for the past two years, and to this point have made money with sponsorship and a little affiliate marketing.
My dream is to shift my monetization strategy to selling information products like ebooks and courses. I’ve started writing my first ebook. My challenge is that my schedule is full. Between a full time job, kids, writing blog posts, promoting my blog, and looking after my readers, I just don’t have enough time.
To get this ebook finished something has to give. I’ve been working on this ebook for the last couple of weeks, when I can, but at this rate, it’s going to take me another six months to complete. I can’t give up my job or my kids, so the only thing I can really give up is the blog itself. Should I put writing new content on hold while I write the ebook?”
This is a great question that really taps into what a lot of our readers are struggling with. So today, I am going to talk about seven things that might help Bradley get that product created without giving up on his blog.
In Today’s Episode: 7 Ways to Find Time for Product Creation
Don’t put your blog on hold completely – I understand why, but I would encourage you not to do it. When you go back to promote your product, your audience will have gone cold. Plus, you need a warm audience to sell your product too.
Scale back on some of your blogging activities – There are times and seasons in most blogs. You may be able to pull back a little and have more time for product creation. The same goes for pulling back a little on social media.
Think about batching the creation of content and other blog activities – Do two or three posts or podcasts at a time. Batching your time is really useful. You can also do the same thing with the creation of your book. When I was writing my book, I set aside weekends for purely writing. I even went as far as booking a cheap hotel and locking myself inside.
Use some of the product content you are creating as blog content – When I was writing my book, I put some of the archives of ProBlogger into the book. I also published book excerpts as a blog post. This made writing the book easier and kept my blog going.
Set an aggressive deadline – Parkinson’s Law – Work expands to fill the time available for it’s completion. If you give yourself a year and it will take a year, give yourself a month, it will get done in a month. Create accountability.
Announce it to your readers
Take pre-orders – once you take money, it really ramps up accountability
Create version 0.1 or a beta version – If you are creating a big product, get it to the point where you can sell it as a first version. Break it down and release it as modules. Get the minimum viable product out the door. Can you break it down?
Get some help – If you are at your absolute limits and need help, you may need to get someone else to work with you and help you.
Get someone to help with the product – find a coauthor or get help with design, editing or marketing
Get some help with your blog or business, have a guest post or hire someone to write, edit or proof a post.
Get someone to help with cleaning or another aspect of your life – paying someone $20 an hour to help with something that generates long term income for you is worth it.
Product creation is something that can really pay off over time. A recurring income stream is a great thing to have. I would encourage you to find a way to get it done.
How did you go with today’s episode?
If you have a question you would like me to answer, feel free to leave a voice message with the start recording button on the bottom of this post or send me an email or leave a comment.
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