Would you like to have a job working from home, placing restaurant orders for hungry customers? Lately I've come across several companies that will hire you to do just that. Some of these jobs are very flexible as well. These companies may not all be hiring right now, but I've given you enough information on each one so you can keep tabs. DoorDash, Postmates, and a few other companies hire for this.Read More »
The 75 Most Important Social Media Acronyms – Acronyms are a natural fit for social media networks. These platforms are based on short and snappy communication, so it makes sense for people to rely on abbreviations, especially for common phrases. Check out this infographic and see how many you know. Sprout Social Google+ Brand Posts Have [...]Read More »
It’s day three of our thirty one day challenge! How are you feeling? Pumped? Motivated? Ready to shake up your blog and your routine during these 31 days? We’ve already covered nailing your elevator pitch and how to create a super-shareable list post, and today it’s all about getting yourself off your blog to promote [...]
Originally at: Blog Tips at ProBlogger
The post Blog Promotion Strategies: How to Think Outside the Square appeared first on @ProBlogger.Read More »
If you still think of web design as having nothing to do with how you carry out marketing, you’re in for a surprise. Many business owners believe that web design has nothing to do with internet marketing, even though they understand its aesthetic significance. In truth, web design contributes more than just aesthetic appeal to […]
The post Demystifying the True Influence of Web Design on SEO appeared first on BlogPress.
Demystifying the True Influence of Web Design on SEO was first posted on July 2, 2015 at 1:49 pm.
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In order to be an effective digital marketer, it’s imperative that you understand the role that search plays in all of your marketing initiatives. The search landscape is quickly evolving and sometimes what you need is a helping hand from some industry experts to set you down the path to success. Amazingly, that is just [...]
The post 5 Impactful Digital Marketing Takeaways from MNSearch Summit appeared first on Online Marketing Blog - TopRank®.Read More »
Small business owners are always wondering about the necessity of running a blog parallel to their website. Many such entrepreneurs have little time and skill to devote towards the generation of high-quality content, which is why they tend to overlook the importance of blogging. However, content publication and marketing is a big part of building […]
The post 10 Reasons You Should Be Blogging For Your Business Website appeared first on BlogPress.
10 Reasons You Should Be Blogging For Your Business Website was first posted on July 1, 2015 at 5:32 pm.
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Day two of our 31 day challenge begins with a simple post idea that you can create easily, and is popular with readers – a double bonus for bloggers! The podcast is now live for you to get details of the challenge here (or on iTunes and Stitcher). Note: If you missed it, day one [...]
Originally at: Blog Tips at ProBlogger
The post ProBlogger Podcast Challenge: Write an Amazing List Post appeared first on @ProBlogger.Read More »
Financial emergencies happen, and when they do, you probably don't want to have to wait a week or a month to get your hands on a little cash. In a perfect world, we would all have savings accounts with enough money inside to get us through when disaster strikes, but it's not a perfect world. These ideas aren't fool-proof, but hopefully they will help.Read More »
A couple days ago Microsoft announced a deal with AOL to have AOL sell Microsoft display ads & for Bing to power AOL's organic search results and paid search ads for a decade starting in January.
The search landscape is still undergoing changes.
I am uncertain to what degree they are testing search results from Google, but on some web browsers I am seeing Yahoo! organics and ads powered by Bing & in other browsers I am seeing Yahoo! organics and ads powered by Google. Here are a couple screenshots.
Comparing The SERPs
Notable differences between the versions:
|top ad color||purple||blue|
|top ad favicon||yes||no|
|clickable ad area||all||headline|
|ad label||right of each ad near URL||once in gray above all ads|
|ad URL redirect||r.msn.com||google.com|
|ad units above organics||5||4|
|ad star rating color||blue||yellow|
|Yahoo! verticals like Tumblr & Answers||mixed into organic results||not mixed in|
|footer "powered by Bing" message||shown||missing|
When the Google ads run on the Yahoo! SERPs for many keywords I am seeing many of the search arbitrage players in the top ads. Typically these ads are more commonly relegated to Google.com's right rail ad positions.
The Google Yahoo! Search Backstory
Back in 2008 when Yahoo! was fighting to not get acquired they signed an ad agreement with Google, but it was blocked by the DOJ due to antitrust concerns. Unless Google loses Apple as a search partner, they are arguably more dominant today in general web search than they were back in 2008. Some have argued apps drastically change the way people search, but Google has went to great lengths to depreciate the roll of apps & suck people back into their search ecosystem with features baked into Google Now on tap & in-app keyword highlighting that can push a user from an app into a Google search result.
In Q4 last year Yahoo! replaced Google as the default search provider in Firefox in the United States.
And Yahoo! recently signed a deal with Oracle to bundle default Yahoo! Search settings on Java updates. Almost all the Bing network gains of late have been driven by Yahoo!.
A little over a year ago Yahoo! launched Gemini to begin rebuilding their own search ad network, starting with mobile. In their Q1 report, RKG stated "Among advertisers adopting Gemini, 36% of combined Bing and Yahoo mobile traffic was served by Yahoo in March 2015."
When Yahoo! recently renewed their search deal with Microsoft, Yahoo! was once again allowed to sell their own desktop search ads & they are only required to give 51% of the search volume to Bing. There has been significant speculation as to what Yahoo! would do with the carve out. Would they build their own search technology? Would they outsource to Google to increase search ad revenues? It appears they are doing a bit of everything - some Bing ads, some Yahoo! ads, some Google ads.
Bing reports the relative share of Yahoo! search ad volume they deliver on a rolling basis: "data covers all device-types. The relative volume (y-axis) is an index based on average traffic in April, therefore it is possible for the volume to go above 1.0. The chart is updated on a weekly basis."
If Yahoo! gives Google significant share it could create issues where users who switch between the different algorithms might get frustrated by the results being significantly different. Or if users don't care it could prove general web search is so highly commoditized the average searcher is totally unaware of the changes. The latter is more likely, given most searchers can't even distinguish between search ads and organic search results.
The FTC was lenient toward Google in spite of Google's clearly articulated intent to abuse their dominant market position. Google has until August 17th to respond to EU antitrust charges. I am a bit surprised Google would be willing to run this type of test while still undergoing antitrust scrutiny in Europe.
Choosing to Choose Choice
When Mozilla signed the deal with Yahoo! & dumped Google they pushed it as "promoting choice."
A cynic might question how much actual choice there is if on many searches the logo is different but the underlying ads & organic results are powered by Google, and an ex-Google executive runs Yahoo!.
"Any customer can have a car painted any colour that he wants so long as it is black." - Henry Ford
A sommelier is known for having extensive knowledge about wines, and how to complement the sensory experience of each type with perfect food pairings. Many train for years in hopes of finally becoming a Master Sommelier. When embarking on a content marketing initiative, it’s important to know how to maximize the sensory experience of your [...]
The post Engage More Customers By Becoming a Content Marketing Sommelier appeared first on Online Marketing Blog - TopRank®.Read More »