Friday , September 4 2015

Influencer Marketing: Should You Pursue High Profile or Socially Authoritative Brand Advocates?

Influencer Marketing: Should You Pursue High Profile or Socially Authoritative Brand Advocates?

We’ve been talking a lot about influencers lately – and with good reason. The right mix of thought leaders and valuable content can catapult any integrated marketing campaign into vast new heights and audiences. Finding and connecting with those ideal influencers, however, has always been the challenge. While there are multiple discovery tools available for [...]

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Earn Up to $300 Writing Greeting Cards For Blue Mountain Arts

Earn Up to $300 Writing Greeting Cards For Blue Mountain Arts

blue mountain artsDo you enjoy shopping for greeting cards? Do you consider yourself a poet at heart? Do you ever dream of having some of your own poems published? Then writing poetry/prose at Blue Mountain Arts might be for you! You could be paid up to $300 for an original contemporary—non-rhyming poem—that will be used in one of the many greeting cards at Blue Mountain Arts.

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Digital Marketing Spotlight: Jeff Marcoux, CMO Lead at Microsoft

Digital Marketing Spotlight: Jeff Marcoux, CMO Lead at Microsoft

What is predictive marketing and what are the future marketing technologies we should be paying attention to? To answer those questions and more, I am happy to share the next in our series of digital marketer interviews featuring Jeff Marcoux (@jeffmarcoux), CMO Lead, Worldwide Enterprise Marketing at Microsoft. In Jeff’s role at Microsoft, he has driven cross product [...]

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Online Training to Start a Virtual Bookkeeping Business

Online Training to Start a Virtual Bookkeeping Business

bookkeeper excerptSome of you may remember earlier in the year when I shared some info with you about Bookkeeper Business Academy, an eCourse for aspiring bookkeepers. I've had a lot of readers let me know they are interested in bookkeeping and a few ask me when this course was going to be open again, so I'm excited to let you know that it will be open again on September 10th.

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3 Ways to Measure the Value of Your Social Media Marketing Program

3 Ways to Measure the Value of Your Social Media Marketing Program

Inherently knowing that there is value in social media marketing and being equipped to show value are two different things. Social media provides a unique and often-challenging opportunity to connect one-on-one with customers, prospects and fans of your business. However, only 42% of marketers feel that they are able to accurately measure the value of [...]

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How to Improve Influencer Engagement? Avoid These 50 Fails

How to Improve Influencer Engagement? Avoid These 50 Fails

Brands: Stop Doing These Things! Influencer Marketing is hot and that means the value of influencer relationships is higher than ever. Working hard to romance in-demand experts to collaborate, co-create and even advocate can be a substantial investment. The mutual benefit from these long term relationships can mean anything from hugely successful marketing programs for [...]

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10 Work at Home Companies Offering Great Benefits

10 Work at Home Companies Offering Great Benefits

work at home jobs with benefits excerptNow, that you are working from home, do you find yourself missing all of those great benefits that you once enjoyed when working outside the home? Well, now with more and more companies joining the work at home bandwagon, there are quite a few well-known companies that will hire remote workers, pay them a reasonable wage, and best of all -- they will offer competitive benefits for those who need them.

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Online Marketing News: Facebook Gets An Assistant, Tweets Show In Search, Native Beats The Rest

Online Marketing News: Facebook Gets An Assistant, Tweets Show In Search, Native Beats The Rest

The Big Content Spend: How & Where Are Brands Placing Their Content Budgets [Infographic] – In this infographic, we’re taking a look at just how big of an investment companies are putting into content marketing this year. What kinds of brands believe in content, and invest in it as a major form of marketing? What kind of [...]

The post Online Marketing News: Facebook Gets An Assistant, Tweets Show In Search, Native Beats The Rest appeared first on Online Marketing Blog - TopRank®.

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Book Review & Interview: Content Inc. by Joe Pulizzi

Book Review & Interview: Content Inc

The Godfather of Content Marketing has struck gold again. Content Marketing Institute founder Joe Pulizzi has a new book that will hit shelves and Amazon carts this September. His newest book, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses is a delightful blend of inspiration from Joe’s personal [...]

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Why I’m Using Gumroad To Sell My E-Books

Why I’m Using Gumroad To Sell My E-Books

gumroad excerptI have recently started using a site called Gumroad to sell my e-books. This site has impressed me so much that I wanted to review it here in case any of you have digital products you'd like to sell online. You can sell things like e-books, printables, or even music on Gumroad, and then you can set it up so your readers can pay whatever they can afford for your products!

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